Face it, who amongst us isn't intimidated by "sports nutrition" products? You know, products like protein powder sold in 55 gallon drums featuring photos of menacing men with grimacing faces and muscles the size of small cars.

Okay, you two guys over there with shirt sleeve-shredding biceps can stop reading – you obviously get sports nutrition.

For the other 300 million of us, follow along.

Introducing Body Basix. Finally, performance nutrition for every body. The mission of Body Basix is decidedly simple: "To encourage, empower and support every body to reach their health, wellness and fitness potential."

The brand premise underlying Body Basix is overwhelmingly simple: "Make performance nutrition easy to understand and easy to use for everyday athletes and fitness enthusiasts."

Indeed, "Simple is as simple does."

All performance nutrition products provide one (or more) of these six outcomes:

• Hydration
• Nutrition
• Wellness
• Recovery
• Strength
• Energy

Body Basix features a simple icon system which immediately communicates the benefits of each respective product, thereby removing confusion and intimidation.

Body Basix - Simple to understand. Simple to use.

Body Basix meets you where you are and takes you to where you want to be. Cutting-edge products for common-sense everyday use. No hype. No hyperbole. Just results. Want to get leaner? Fitter? Faster? Stronger? Or just have more energy for everyday tasks? Body Basix can help. Simple? Yes. Easy? Not really, but our team is there with you every step of the way.

Simply click your way to expert training and nutrition advice, guidance, coaching, motivation and connect with a community of likeminded fitness enthusiasts.

Thanks for the opportunity to help you meet your health and wellness goals. It is an honor and a privilege.