Press Release | 2010


FOR IMMEDIATE RELEASE

Media Contact:
Robin Gohsman
262.646.5338
robin@338partners.com

Body Basix™ Partners with Mitzi Dulan, RD, CSSD to Help Launch
"Performance Nutrition for Everybody"

America's Nutrition Expert™ will be involved with Product Formulations, Consumer Education, Store Promotions and be featured in On-line/Traditional Media Advertising

Delafield, Wis – February 3, 2010. 338 Partners, LLC, parent company of Body Basix™ announced today a multi-year association with Mitzi Dulan, "America's Nutrition Expert," Ms. Dulan is the Team Sports Nutritionist for Kansas City's professional football and baseball teams and a Certified Health and Fitness Specialist, ACSM. In addition, Ms. Dulan is also the co-author of The All-Pro Diet with Tony Gonzalez (Rodale, August 2009) and a frequent expert nutrition resource for leading publications including The Wall Street Journal, Shape and Family Circle.

In this collaboration with 338 Partners, Ms. Dulan will be involved with all aspects of the Company's initiative into healthy nutrition products targeted specifically to help people of all fitness levels to reach their potential. The centerpiece of this effort is the Company's revolutionary and proprietary Body Basix™ system which integrates each component of nutrition and training for performance excellence and optimal health. The Body Basix™ product line combines the best practices of proven methodologies with forward-thinking programs and was developed in conjunction with industry leaders and experts in a cross-section of disciplines including world class-athletes, medical specialists, nutritional authorities and exercise professionals.

Body Basix™ co-founder Robin Gohsman stated, "We are delighted to have the privilege of this association with Mitzi. She is the consummate professional and has an unwavering passion for health and wellness. We look forward with excitement and enthusiasm to sharing her expertise with all those looking for a better quality of life by improving their eating habits and exercising regimens."

Ms. Dulan added, "It is exciting for me to have the opportunity to be involved with a brand and a vision that has the potential to help so many. The Body Basix™ system helps make diet and exercise simpler and result-driven. The challenges facing those pursuing a healthy lifestyle are many and I look forward to helping Americans everywhere in their life-long pursuit of health and wellness."

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About Body Basix™ The Body Basix™ system optimizes performance and health by simplifying and synchronizing the six components of performance nutrition (products for strength, recovery, energy, hydration, general nutrition and wellness) with the six components of performance training (core, power, flexibility, balance, strength, endurance.)

About Mitzi Dulan (www.nutritionexpert.com)
 Mitzi Dulan, RD, CSSD, is a highly-regarded expert in the field of nutrition, exercise and wellness. Ms. Dulan earned her dual B.S. degrees in Nutrition & Exercise Science in 1995 graduating Cum laude in both from Kansas State University. Active in several professional organizations, Ms. Dulan is currently a member of the National Speakers Association, the American Dietetic Association, the Sports, Cardiovascular and Wellness Nutritionists Dietetic Practice Group (SCAN) and Nutrition Entrepreneurs Dietetic Practice Group.