Press Release | 2010


FOR IMMEDIATE RELEASE

Media Contact:
Robin Gohsman
262.646.5338
robin@338partners.com

Talk the Talk, Walk the Walk, (Run the Run, Swim the Swim, Ride the Ride and Climb the Climb!)

Body Basix Founders Challenge Themselves to Reach their Potential with Respective Commitments to Summit Mt. Rainier and Finish an Ironman Triathlon.

Delafield, Wis – January 11, 2010. Chris McIntosh and Robin Gohsman founded Body Basix™ and together with a team of passionate professionals helped launch a brand with the mission of: "helping others reach their health, wellness and fitness potential." Rhetorically they asked, "How can one know his/her potential without challenging themselves to determine what that potential actually is?"

To answer that question, each challenged themselves with an audacious and unlikely personal goal – Chris to summit Mt. Rainier and Robin to finish an Ironman Triathlon. Each will journal their journey to share their ups, downs, frustrations and exhilarations with the Body Basix community of health enthusiasts. As a 325 pound lineman who captained two Wisconsin Badger Rose Bowl victories and was subsequently drafted in the 1st round by the NFL Seattle Seahawks, Chris was noted for his brute strength, sheer size, blocking technique and keen intellect. Toady, having retired from the NFL due to an injury, Chris has repurposed his body with a combination of yoga and Pilates and will test his agility, physical stamina and mental endurance climbing up 14,411 feet to the summit of Mt. Rainier.

With little experience bicycling or swimming, and a running speed previously timed with a calendar rather than a stop-watch, Robin's goal to finish the 140.6 miles of an Ironman Triathlon is equally lofty (but vertically more grounded.)

Chris noted, "I recently read that if no one laughs at your goals, they aren't large enough. During my time in Seattle, I was always intrigued by the personal challenges the mountain offered and once made it almost to the end of the paved walkway greeting Rainier's visitors before I succumbed to fatigue."

Body Basix Challenge Robin added, "Bob Dylan sang it best in Forever Young, 'May you build a ladder to the stars and climb on every rung.' It is truly exciting and invigorating to be so totally removed from my comfort zone. I look forward to meeting each new challenge and having fun each step, pedal and stroke along the way." Both Chris and Robin have September, 2010 circled on their calendars to meet their goals and will chronicle their progress in weekly updates posted on both the Body Basix website: www.mybodybasix.com and on the Body Basix Facebook Page: http://www.facebook.com/pages/Body- Basix/119741248592. Each will use Body Basix "performance nutrition for every body" products to fuel their journey and will follow Body Basix training regimens and exercise programs in conjunction with coaching from activity-specific experts.

The Body Basix webpage and Facebook page will also include a forum for consumers to share their goals and receive the encouragement, advice and support of a network of like-minded health and fitness individuals. ######

About Body Basix™ (www.mybodybasix.com)

The Body Basix system optimizes performance and health by simplifying and synchronizing the six components of performance nutrition (products for strength, recovery, energy, hydration, general nutrition and wellness) with the six components of performance training (core, power, flexibility, balance, strength, endurance)